What lacks in BCG/GE Matrix

Before 1960s, was the time when international market was nearly monopolistic or with negligible competition. LPG was only as an embryo in the mind of management acumen.

“You can get any color in cars as long as it’s black”- Henry ford.

Increasing pocket size of consumers has attracted competition from direct and indirect market. System got more and more inclined towards competition and in order to sustain market share, they opted to differentiate now. But what to differentiate was the major issue. They all were practicing market share and market growth on BCG for their products.

The time changed; plug and play of common sense in business strategies give rise to some thing emotional about the product-brand. A name which psychological defines the image of a product. The emotional side of brand was discovered but they missed some thing.

………………… WHAT? --AGAIN BCG


Time of GE Matrix

Market share or market growth rate was awesome for products but is this good for emotional side of product. When it comes to brands there are lot of factors for instance: brands loyalty, brand equity, brand perseverance, brand position, brand imagery.

Now the time came of GE and they invented GE Matrix. They were closer to reality by including the in-house factors too with the other out of house factors.

But GE also forgot to consider some thing to keep pace with the time.

I designed a matrix appreciated by Mr. Philip Kotler and Mr. Jack Trout.

Let’s see how closer you guess to my matrix before I disclose it.


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