HLL- What next in hair care segment
It’s not that HLL (Renamed as Hindustan Unilever limited) has withdrawn from hair care segment. But it was planning ahead of time. Focusing on the premium end of the hair care market, HLL has been consciously reducing its focus on saturated hair care categories such as hair oils. Having sold off its Nihar brand, there is less attention being paid to the hair oil brands under Clinic franchise. Meanwhile, HLL's entry into the hair styling category last year under Lakme's HairNext range of products is expected to undergo a consolidation exercise this year. With six products including shampoos….
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BISLERI – A BRAND STORY
Year 1969, Parle, sensed a high potential business in mineral water segment and acquired Bisleri from an Italian company, Felice Bisleri. As a soft drinks company, the brand portfolio of Parle was bejeweled by Thums-Up, Gold Spot and Limca (cola, orange drink and lemonade).To get a foot hold in soda market Parle launched Bisleri soda with two variants –
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Branding game in Hair Care segment
Since 90s, the pattern for hair care has changed from time-taking process to faster one. The change in life style has switched most of the urban consumers from oil to shampoos and after-shower solutions. Still the largest consumer of this segment is not open to experimentation. Big dadies of FMCG are still engaged in formulating a strategy to cash the target segment with innovative products ridding over the established brands. But there is some thing missing which can be sensed by the withdrawal of Parachute Lite in the start-up by Marico Industries and hold on for Vatika Lite by Dabur. And the big daddy of this category Clinic Plus, gave
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