Friday, July 20, 2007

Warrior- a synonym for MBA

I will discuss something which you might have faced or will face as a crazy MBA. I don’t remember the date but it was a cloudy day in Pune ,the most favorite for students when unfortunately my professor called me for an interview. It was a formal interview for grading test whose marks will decide the companies in which a student will sit for the final placement. The only thing for which I joined MBA was my craze for brands and only brands. First question was thrown to me by a confident professor who was proud to be a production manager in Philips India. He mercifully asked that what subject he should choose to test my knowledge. Brands and marketing strategies was the quite obvious answer. He asked me the definition of marketing. Using common sense as my only option I defined marketing as warfare where every company fights for the profit or market share and shed money to outfit his competitor. I endorsed my point with example of price war between P&G and HLL which was the hottest price war topic at that time. The professor squeezed my curiosity to death by his forted experience. Today, I can quote hundreds of examples to prove marketing is a war nothing more.

The core problem comes when people respect grey hairs and take grey sense for granted. Some one has well quoted that curiosity is the mother of all inventions. And a child has maximum of it. My all time respectful man, Sir. Albert Einstein who I try to copy in every sense had quoted “I am not so intelligent but a bit more curious”.

Let’s be free from a blocked mind and try to break the channels in dust. Ya !! some thing like Neo in matrix. Always remember that all the concepts and strategies are designed by humans and errors are always supplementary to it. Find them out and pave your own way to define the rules of the game. internsindia.com is dedicated to all those students. If you have faced something like it in your MBA days please share with all member of internsindia.com. You can reach me at articles@internsindia.com for your comments.

No comments: