Color A Brand Differentiator

Relationship of brand management with color is not a new concept now. Many companies are
opting color combination for their brand logo and background but the logic is limited to the
natural behaviour of colors. Pink is essentially a light red and is usually associated with love
and romance. The best example I can quote of its use is of Hutch in its brand logo. But the
only thing Hutch should make sure that its mass consumers are of similar psychographics.
Tata indicom portrait its brand image with blue color, the color that described as a favorite
color by many people and is the color most preferred by men. The hidden side of strategy can
be seen in its advertisement where the targeted consumers are males. The yellow color used
by Tata indicom describes the optimistic behaviour...........

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